Solutions
HirePPC offers solutions tailored specifically to the employment industry. Traditional advertising methods such as classifieds and job boards are costly and offer little flexibility. We utilize pay-per-click advertising to solve those problems.
PPC advertising allows us to:
- Target – Reach passive candidates through search engine content networks and social networking sites. Use geo-targeting to show your ads only to the places that make sense for your business.
- Track - Knowing which keywords and which sites are driving the traffic that converts to leads, customers, or candidates allows us to optimize your campaigns to meet specific cost goals.
- Save – Reduce your cost per applicant. PPC is generally cheaper than traditional ads and can be further optimized by dynamically shifting dollars to the channels that drive the best results.
Beyond the Ordinary
Most pay per click marketers work with the “Big 3” search engines, Google, Yahoo, and MSN. We do too. But our services extend beyond the standard fair to help you reach job seekers or customers through the most effective channels possible.
Search & Content
Job seekers are using search engines, there is little doubt of that. However, the ability to target niche job boards, industry-specific publishers, and even popular destinations like YouTube is an oft over-looked opportunity.
Vertical job search engines
Indeed.com and SimplyHired, among others, offer pay-per-click solutions that can help you pull active job seekers away from competitor’s listings and into your own site.
Social networking sites
Sites like Facebook offer incredible targeting options to help you reach a highly qualified audience of passive seekers or potential customers.
Mobile platforms
Google says that “Mobile search is growing faster than search on PCs, and it’s the primary way that people access search in some countries”. Through a variety of new platforms, we can help you reach customers and candidates on the go.
Our process begins and ends with you. When we understand the goals that you have for your campaign, we can formulate a strategy to meet them. Once implemented, we provide the reporting, support, and ongoing optimization to make sure that your campaigns are a continued success.
Would you like to learn more? Check out our quick-tips sheet: 10 Reasons to Try PPC. Or, for more in depth information, download our free, 14-page white paper, Why the Future of Recruitment Advertising is in the Clicks.
