Boomtown and TechCrunch are reporting that Microsoft and Yahoo have finally come to terms on a search deal, albiet a much smaller one then had been anticipated. Reportedly, the deal will have Microsoft powering Yahoo’s search engine, while Yahoo will continue to sell the advertising. If true, this will have little direct impact on the PPC marketplace in terms of platform management. However, it would simplify the SEO world somewhat.

The official anouncement is expected within 24 hours and we’ll have more info here if it really does.