The internet is one of the best places to find passive candidates. The trouble is, the internet is a very big place and the majority of the people out there browsing aren’t interested or qualified for the positions you have open. Yahoo’s new Smart Ads offering is meant to help solve that problem.

Smart Ads use Yahoo’s behavioral targeting capabilities to identify qualified candidates and then put your ad, dynamically generated using your current positions, in front of them. Smart Ads run on Yahoo properties, which covers a lot of territory. They also gather information from across all Yahoo properties to make targeting decisions. In the example Yahoo gives, a user has done searches for things like, “San Jose weather”, and, “sales manager salary”. The user has also filled in a profile which includes their current position as a sales rep. Based on this info, Yahoo infers that this person is a passive job seeker who might be interested in sales manager positions in the San Jose area. They then serve an ad for Verizon’s sales positions in the area. Here’s the info-graphic summary for you visual-learners: