According to a recent post by NAS Recruitment Communications, the answer is yes. The post quotes NAS Strategist Caroline Slomski, who works on their client’s PPC campaigns as saying, “Our clients seeking skilled tradespersons are pleasantly surprised by how effectively SEM can help them reach their hiring goals.” She goes on to say that click through rates on ads for jobs like welders and electricians are often higher than the average of 1% to 2%.

NAS cites the expanding use of the internet across all segments of American society as evidence that skilled tradespeople such as welders and electricians are as likely as IT professionals to be looking for work online. This finding jives with what we heard at the Detroit Jobs Expo last week, where we spoke to a laid-off autoworker who told us that he found his last two jobs online.

While we would like to see some deeper metrics such as application rates or cost per applicant, the report is certainly encouraging and sheds light on a great opportunity. Since few employers in the manufacturing space have realized that PPC advertising can be effective, the costs are even lower than they are in other sectors.

If you’d like to take advantage of that, just drop us a line.