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Non-Standard Google Ad Promotes Profiles11 May

There has been some buzz recently around Google Profiles which, we are told, exist to help you better control the information that people find when they search for your name. In light of the recent speculation about Google’s true plans for the product, we thought it would be worth mentioning something we found this afternoon. While searching for a person (who shall not be named) we can across something rather interesting: A “Google Promotion” link across the top of the page.

google-promotion

Unlike most other Google-run PPC ads that we’ve seen over the years, this one did not follow standard ad formats. The background was blue, instead of the now-standard pinkish-orange. Rather than the usual ‘Sponsored Links’ the ad was labeled ‘Google Promotion’. Finally, and this is the part that makes us really jealous, the ad had 53 characters in the headline.

While this isn’t exactly earth-shattering news, it is interesting to see Google getting a bit more flexible with their ad format (if only for themselves), as well as the direct promotion of the Profiles product.

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